To what extent, if at all, does the rise in social media affect the fundamental business model of financial services?
Use of social media has exploded in recent years. Analysts, managers, and consumers are still thinking through what this latest development in the internet revolution means for corporations and their ability to serve customers. Here is your opportunity to assess the impact of social media's rise on the strategies of financial firms. Project Firefly will publish compelling analyses and their authors will be eligible for a 1000 CHF prize and could be invited by Credit Suisse to a thought leadership conference on the same subject on June 25th and 26th. For further hints and tips or to discuss a topic click Discuss. To submit an essay click Write.

