Reach millennials and post millennials leveraging on Project Firefly’s values.
Build targeted brand value in particular regions or topics
Reach audience of millennials & post millennials
Valuable brand growth
Build brand loyalty and trust that will be sustainable through innovation
Develop brand advocates that will support newly created brand values
The Financial Times Community
Developed and grew a dedicated community and created a pathway for new proven talent to foster engagement with the newspaper.
The initiative covered topics ranging from Business & Markets, Politics & International Affairs to Analysis and Careers.
Top participants were recognized with an FT badge and showcased how they interact with the content.