Build Brand

Develop meaningful brand recognition.

Reach millennials and post millennialsleveraging on Project Firefly’s valuesBuild targeted brand value in particularregions or topics Build brand loyalty and trust that willbe sustainable through innovation Develop brand advocates that willsupport newly created brand values Develop Campaign Reach audience of millennials & post millennials Valuablebrandgrowth

Reach millennials and post millennials leveraging on Project Firefly’s values.

Build targeted brand value in particular regions or topics

Develop Campaign

Reach audience of millennials & post millennials

Valuable brand growth

Build brand loyalty and trust that will be sustainable through innovation

Develop brand advocates that will support newly created brand values

The Financial Times Community

Developed and grew a dedicated community and created a pathway for new proven talent to foster engagement with the newspaper.

The initiative covered topics ranging from Business & Markets, Politics & International Affairs to Analysis and Careers.

Top participants were recognized with an FT badge and showcased how they interact with the content.

Romain Stu

Winner ELC 2014
Analyst at Project Firefly
Editor at “Le Courrier de Pologne”

Project Firefly’s cooperation with the Financial Times offers a great platform and make themselves heard. It prepares members for future discussions with other thought leaders and turn visions into reality.

The most valuable feature was getting all the most important news via email after registering on FT. Spending 20min in the morning checking news and reading articles I found interesting gave me a great advantage when applying for work.

I liked the monthly exercise of reading about an issue in current affairs, thinking deeply about it and its contexts, and sharing my new viewpoints in 250-300 words. Kept my IR knowledge and thinking strong. I valued that I could write in categories I was familiar with and challenge myself to write in categories outside my comfort zone.

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