PREPARING A COMPELLING VIDEO PRESENTATION


Well designed and executed video presentations allow analysts to make a compelling case in a visually attractive manner that keeps the attention of watchers much more than readers of written reports.

With a video presentation, the spoken word can be combined with text and diagrams over time, making it possible to make a sophisticated, multiple-step argument that demonstrates excellent technical knowledge, originality, and presentational skills. Video presentations, therefore, are a superb vehicle to demonstrate thought leadership in an era where the audience wants to learn a lot as quickly as possible.

The fact that video presentations have so many dimensions—spoken word, visual images (not just powerpoint text), and time—means that a premium is placed on planning a presentation carefully.

The image-by-image or slide-by-slide nature of video presentations expose easily logical deficiencies, false inferences, and exaggerated conclusions. No amount of flashy imagery will cover up for poor content, so make sure the underlying material, frameworks, and their applications are well understood.

A video presentation does not have to be long to cover a lot of ground. Viewers absorb ideas from videos faster than most people read, so a presentation may require far fewer words than a written essay. The rich informational content of video presentations also means that typically they cannot be too long as the attention span of many viewers is limited.

A good starting point is to sketch out step-by-step the argument to be made. Then, for each step the associated visual images should be identified. It is quite possible that in making one step in the argument several visual images that build upon each are used. Indeed, viewers tend to lose concentration if they listen for too long without seeing movement on the screen in front of them. The following diagram might help.

Break the story being told into logical steps. Here is an example:

For each step identify the associated visual images. Here is an example: 

Before starting to plan a presentation it is often useful to watch some better practice, short video presentations. Doing so will stimulate creativity. Some good examples can be found at the bottom of this page.